Attending a conference: From the other side of the table

Ever curious about life behind the table at a conference? Whether you’re a frequent attendee or a first-timer, one key feature is the exhibits.

As you walk past the exhibit booths, it’s easy to feel like you’re being sold to. Some displays are simple, others creative, all highlighting aspects related to the conference theme—booksellers, colleges, manufacturers, and a mix of attendees. Trade shows feature brands showing off new industry innovations and gadgets.

My History

I’ve attended many conferences. Some general leadership conferences and others focused on a particular aspect of the career which I chose.

I’ve always approached conferences differently. Much like my trips to the state fair—where I browse exhibit halls, check out flower demos, explore political booths, and seek out the best gadgets with a set budget—I prepare for conferences with a similar sense of curiosity and purpose. These days, though, everything costs more; what used to be a $20 gadget hunt now requires $50.

At conferences, my aim was usually clear—sometimes I needed a reset, other times I sought guidance for a specific task. By knowing what I wanted to achieve, I generally found the answers or support I was seeking. On three occasions, attending a conference with a focused purpose proved timely, and twice it led to major shifts within my approach to challenges.

Instead of relying on technology or online searches, I find value in discussing challenges face-to-face. Since people are naturally relational, working through issues with others tends to produce more lasting solutions than handling them through media.

Prepare For Your Conference

Here are seven things you can do to make your upcoming conference, a more fulfilling experience.

1. While preparing for your travel to the conference, consider the underlying reasons that motivated your attendance. Reflecting on these factors can assist you in establishing practical expectations for the upcoming days.
2. Consider what this conference can offer you. Identify two or three areas in your career or family that could benefit. With an open mindset, you’ll increase your chances of learning and growth.
3. Consider who you might impact at the conference. Instead of focusing only on personal gain, remember that your presence—your ideas, experiences, and connections—is a vital part of its success. Without you, the event wouldn’t happen.
4. Approach the event with a positive attitude. Consider how you might offer support to the person across from you in the exhibit hall. Expressing interest in their product and acknowledging the effort they put into preparation can contribute to a more meaningful conference experience.
5. Prepare for an unexpected new connection. Often, some of life’s most rewarding experiences arise from chance encounters and unforeseen interactions.
6. Keep a journal of your conference experience. Use the program’s reflection space or note it in your personal journal with details about the event and activities.
7. Cultivate an attitude of gratitude. Increasing evidence indicates that expressing appreciation can have positive effects on cognitive well-being. Furthermore, offering thanks benefits those with whom you interact. Extend your courtesy to food vendors, acknowledge the security team for ensuring safety, and, if you encounter any keynote speakers or event coordinators, express your appreciation for their contributions.

This year, during conference season, I will be representing Loftis Coaching and BuildingYourBand from the other side of the table. I look forward to the opportunity to connect with you and discuss your specific goals or interests. I welcome meaningful conversations about how we can mutually inspire and support one another, as well as share the impactful connections that make these conferences truly valuable experiences.

Enjoy your conference!